Jan
16
2009

Autohersteller

Kunde: Deutsches Automobilunternehmen
Agentur: Berlin
Studio: Hastings Berlin und London (Casting: Nina Steiger und Claudia Hesse)
Medium: TV

Briefing:
• hochemotional
• nicht werblich klingend
• verschiedene Richtungen, insbesondere Schauspieler und Sprecher, die nicht ständig als “Übliche Verdächtige” angeboten werden
• sowohl männlich als auch weiblich, wobei männlich vom Kunden bevorzugt wird

Bei solchen eher offenen Briefings greift der Caster/die Casterin tief in die Kiste und bedient sich des gesamten Spektrums: Neuentdeckungen, Geheimtipps, Genregrößen … Moodtracks …
Es wurden sowohl prominentere als auch weniger prominente Sprecher gecastet. Mehr Männer als Frauen. Am Ende ist es dann doch eine Frau geworden: Frau 1. Hier nur eine Auswahl:

Mann 1

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Mann 2

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Mann 3

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Mann 4

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Mann 5

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Mann 6

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Mann 7

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Mann 8

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Mann 9

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Mann 10

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Mann 11

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Mann 12

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Frau 1

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Frau 2

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Frau 3

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Frau 4

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Frau 5

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Frau 6

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Frau 7

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Frau 8

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Written by verwalter in: Casestudies | |

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